The Meg

I played a pivotal role as a Motion Design and VFX Specialist at Gameloft for an interactive advertisement promoting the 2018 film « The MEG. »

The concept involved creating a dynamic experience where touching the screen would trigger a fast-moving shark to crash into the interactive display, creating a realistic shattered glass effect.

Initially launched in Australia and some East and Southeast Asian countries, the interactive ad was later adapted into in-game mobile advertisements to further promote the film.

Motion Design, Visual Effects (VFX), Interactive Advertising, Cross-platform Adaptation, Campaign Management

Gameloft for brands – Beyond Digital