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Kotex

In-game interactive Ad

Overview

I was involved in the creation of an interactive in-game advertisement for a feminine hygiene product brand.

The concept involved having a sanitary pad float on water, responding to the player’s screen movements or touch gestures.

Interactive ads like these are well-received because they engage users without causing the same level of interruption as traditional ads, thereby maintaining a positive user experience during gameplay.

Skills

Logo animation, Motion graphics design, International Marketing, Project management, Interactive Advertising, Mobile Game Integration, Creative Concept Development, User Engagement Strategies

Company

Gameloft for brands – Beyond Digital

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